Welcome to the Evolvepreneur (After Hours) Show
I am your Special Host Richard Wray
Join me today where we dig deep with our guests and get you the best concepts and strategies to fast-track your business.
My very special guest today is Rebecca Caroe ...
The episode discusses how older consumers, particularly those in Generation X, represent a lucrative market for businesses. As this generation ages, they have significant spending power and wealth. Many are also remaining active and interested in health and wellness products or services. Rebecca Curoe talks about her business Faster Masters Rowing, which provides training programs for older rowers. She notes the importance of community for this demographic and how rowing clubs fulfill needs for friendship and shared experiences as people age.
Key Moments:
- Rebecca started a business called Faster Masters Rowing focused on training older rowers through online training plans and programs.
- The Generation X cohort (born 1965-1980) are a lucrative target market as they account for over half of consumer spending and most household wealth.
- This generation is interested in aging well, medical advances in anti-aging, and not fully retiring but staying partially employed.
- Rowing provides physical, mental and social benefits for older adults seeking community and friendship.
- When starting a business for this demographic, consider interests in health, nutrition, supplementation and active aging.
- Research existing similar businesses domestically and internationally for ideas.
- Consider niche opportunities not served by traditional retailers.
- The rowing community and Masters Rowing International Facebook group foster strong social connections.
- Training programs include land and water sessions as well as technique, performance and lifestyle content.
- Gen X consumers are a "gold mine" due to their spending power and businesses should cater to their interests in aging well.
About The Show
Evolvepreneur (After Hours) Show features guest stories about entrepreneurs and their journeys from startup, growth to success.
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