Welcome to the Evolvepreneur (After Hours) Show
I am your Special Host Richard Wray
Join me today where we dig deep with our guests and get you the best concepts and strategies to fast-track your business.
My very special guest today is Randy Crane ...
Key Moments:
- Emotional marketing is about building an emotional connection with customers through storytelling and evoking feelings that drive purchase decisions. People make emotional, not logical choices.
- Different levels of trust exist between customers and brands. Marketers must recognize these levels to effectively engage customers at each stage.
- Storytelling is an effective way to take customers on a journey from identifying a problem to finding a solution and building trust along the way.
- Focusing on how products solve customer problems and make them feel, rather than features and facts, resonates more emotionally.
- Anonymous online reviews can quickly damage reputation if not addressed. Reputation management requires proactively solving customer issues.
- Face-to-face interactions help rebuild trust with unhappy customers and encourage positive word-of-mouth referrals.
- Marketers should view problems through the customer's emotional lens to craft resonant messaging.
- Authentic human connections cannot be replicated by AI. Marketers must leverage their unique human qualities.
- Differentiating at an emotional level, not by features alone, helps products stand out and drives loyalty.
- Books on emotional marketing and website design strategies can help entrepreneurs apply these concepts.
About The Show
Evolvepreneur (After Hours) Show features guest stories about entrepreneurs and their journeys from startup, growth to success.
If you're looking to succeed with quick start concepts for online entrepreneurs, this brand new show reveals how startup entrepreneurs or someone looking to start, grow or reboot their online business can understand how to create specific strategies to build their list, make offers and connect with their best buyers.
We want to help entrepreneurs make a real difference and navigate the messy world of startup or re-launch.
Also, visit https://evolvepreneur.app/podcast/show to grab your free copy of #1 International Best Selling Book "Evolvepreneur Secrets for Entrepreneurs".
Subscribe and get immediate access!
Want to be a guest on the show?
Apply here: https://evolvepreneur.app/page/guestapplication
Sponsored by Evolvepreneur.app—"Your All In One Business System".
