Welcome to the Evolvepreneur (After Hours) Show
I am your Special Host Richard Wray
Join me today where we dig deep with our guests and get you the best concepts and strategies to fast-track your business.
My very special guest today is Dean Salakas ...
Dean Salakas, the Chief Party Dude at The Party People, is a renowned retail leader. He pioneered online party retailing in 1999, offering click and collect services and becoming Google Australia's first advertiser. Dean's focus on branding and personal promotion has driven the rapid growth of The Party People.
Despite turning down a deal on Shark Tank Australia, he remains committed to constantly evolving and learning from others. Dean's passion lies in serving customers and helping them create unforgettable parties.
Key Moments:
- Dean started The Party People business with his mom who was a clown and did kids parties. They later expanded into a party store.
- The tipping point for growth came when Dean and his brother took over the business in 2007 and focused on digital strategies like Google AdWords. This led to triple digit growth.
- Dean looks for opportunities in change rather than seeing change as a problem. Every change has an opportunity.
- Dean uses an environmentally friendly approach to parties to capitalize on the green agenda, not just greenwashing.
- Dean turned down an offer on Shark Tank Australia in 2015 because the valuation was too low for him.
- Dean was named Retail Leader of the Year which he sees as a pat on the back for the hard work.
- Building a personal brand through things like podcasts and media exposure has helped grow the business.
- Dean constantly evolves himself and the business to keep up with the changing needs as the business scales.
- Dean pays it forward by helping others without expecting anything in return.
- Dean is looking to consolidate independent party stores through acquisitions to scale aggressively.
About The Show
Evolvepreneur (After Hours) Show features guest stories about entrepreneurs and their journeys from startup, growth to success.
If you're looking to succeed with quick start concepts for online entrepreneurs, this brand new show reveals how startup entrepreneurs or someone looking to start, grow or reboot their online business can understand how to create specific strategies to build their list, make offers and connect with their best buyers.
We want to help entrepreneurs make a real difference and navigate the messy world of startup or re-launch.
Also, visit https://evolvepreneur.app/podcast/show to grab your free copy of #1 International Best Selling Book "Evolvepreneur Secrets for Entrepreneurs".
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Want to be a guest on the show?
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Sponsored by Evolvepreneur.app—"Your All In One Business System".
