Welcome to the Evolvepreneur (After Hours) Show
I am your Special Host Mechelle McDonald
Join me today where we dig deep with our guests and get you the best concepts and strategies to fast-track your business.
My very special guest today is Abigail Tiefenthaler ...
Abigail Tiefenthaler, Co-Founder of Savvy Sales Strategy, is an experienced "Client-Getting Strategist" specializing in marketing and business development. Alongside Tami Crea, she guides business owners in creating a clear path to clients through strategic marketing and sales techniques. Abigail emphasizes the significance of simple adjustments and effective marketing activities to generate leads and initiate sales conversations. She discusses common marketing errors and highlights the distinction between marketing and sales, underscoring the role of marketing in establishing relationships and fostering trust with potential customers.
Abigail also shares her personal experience of pivoting her business by establishing a VA agency to address challenges in finding reliable virtual assistants. She believes in embracing failure as a stepping stone to success and values the unique learning opportunities presented by each client.
Key Moments:
- Lead generation is important for businesses to bring in potential customers and generate leads that can turn into sales. It involves visibility, building authority, and trust to start a sales conversation.
- Marketing is not the same as sales. Marketing's role is to drive decision making and bring people into sales conversations, not directly sell to them.
- Many business owners make common marketing mistakes like not having an overarching strategy, focusing too much on selling instead of nurturing leads, and trying to sell to new leads too quickly.
- Having a marketing strategy that aligns all your different marketing channels is important to avoid inconsistency.
- Failure is the foundation of success. Business owners should learn from their failures and mistakes to improve and scale up.
- Nurturing leads and giving them time and space to get to know and trust you is important before trying to sell to them.
- Hiring and managing a team can be challenging for growing businesses but is necessary to scale and deliver results.
- Pivoting and adapting the business model based on challenges and learnings is part of growing a successful company.
- Building authority, likability, and trustworthiness is key to generating leads and driving sales.
- Providing value and insights to potential customers through content and conversations helps them decide to do business with you.
About The Show
Evolvepreneur (After Hours) Show features guest stories about entrepreneurs and their journeys from startup, growth to success.
If you're looking to succeed with quick start concepts for online entrepreneurs, this brand new show reveals how startup entrepreneurs or someone looking to start, grow or reboot their online business can understand how to create specific strategies to build their list, make offers and connect with their best buyers.
We want to help entrepreneurs make a real difference and navigate the messy world of startup or re-launch.
Also, visit https://evolvepreneur.app/podcast/show to grab your free copy of #1 International Best Selling Book "Evolvepreneur Secrets for Entrepreneurs".
Subscribe and get immediate access!
Want to be a guest on the show?
Apply here: https://evolvepreneur.app/page/guestapplication
Sponsored by Evolvepreneur.app—"Your All In One Business System".
